Immersive and interactive corporate environment that showcases AT&T's latest innovations
The center that AT&T used to communicate their brand and services to potential top tier clients needed an update, so we worked with Orchardpark in re-imagining a new way for AT&T to engage with its customers.
Our approach began by learning AT&T's narrative and imagining the experience from the perspective of the customer. From this exploration, we determined that multi-user experiences, requiring team collaboration would strengthen the experience by enabling open dialogue between the prospective customers and the AT&T sales team.
Everything about the environment shaped the client’s experience from the waiting and reception areas through the interactive gallery, conference and demonstration rooms. Our considerations included lighting transitions, the progression of media, physical environment and visitor movement through the space. We anchored the story with interactive visual presentations of key data that could be easily updated by the sales team to keep content fresh and relevant.
The combined experience ensured AT&T's visitors would emerge with the narrative of the telecommunications giant as a forward thinking leader in developing products and services for the largest scale companies on the vanguard of technology.