AT&T GLOBAL NETWORK OPERATIONS CENTER, BEDMINSTER, NJ

Immersive and interactive corporate environment that showcases AT&T's latest innovations

THE NEED

The center that AT&T used to communicate their brand and services to potential top tier clients needed an update.

THE APPROACH

 Our approach began by learning AT&T's narrative and imagining the experience from the perspective of the customer. From this exploration, we determined that multi-user experiences, requiring team collaboration would strengthen the experience by encouraging dialogue amongst the customers and the AT&T sales team. 

Then, we strategized so everything about the environment shaped the client’s experience from the waiting and reception areas through the interactive gallery, conference and demonstration rooms. Our considerations included lighting transitions, the progression of media, physical environment and visitor movement through the space. We anchored the story with interactive visual presentations of key data that could be easily updated by the sales team to keep content fresh and relevant. 

The combined experience ensured AT&T's visitors would emerge with the narrative of the telecommunications giant as a forward thinking leader in developing products and services for the largest scale companies on the vanguard of technology.

Environmental Design, Experience Design, Technology Integration, Interaction Design, Technology and Systems, Content Narrative, Data Visualization, Interface Design, User Testing, Project Management, Permanent Installation