Tessellate is a full service experiential design firm co-founded in 2013 by a team of seasoned designers. We saw an opportunity to develop a fresh approach within a traditional design industry. Our mission is to create new audience experiences and immersive environments by merging the physical and digital worlds in new ways.
We are dedicated to creating new types of world class, conceptually-driven storytelling environments.
Our team is made up of architects, technologists, interaction and visual designers, along with writers and content strategists. We bring with us the knowledge and attention to detail gained from successfully completing numerous experiential projects that include large scale museums, integrated interactive exhibits, retail stores, and immersive environments, each project based on the belief that empathetic, strong emotional connections result from well crafted experiences.
EMILY CONRAD, Co-Founder, Experience Design
Emily draws upon her expertise in technology to create rich, meaningful experiences that educate and evoke. She excels at working with game changers and disrupters who seek a bold new way to approach a problem. Her experiential design strategies facilitate engagement, inspire meaningful connections and activate audiences for a wide array of project types. With sixteen years of expertise as a technologist, interaction designer, and activator of space, Emily designs fresh experiences and technology platforms integrated into large-scale media environments and physical space to create lasting impact.
Emily’s experiential design projects span retail, corporate, museum and education, including the interaction design for the Statue of Liberty Museum, the brand transforming Studio Xfinity for Comcast, innovative mobile science learning centers for the BioBus, unique exhibitions for the National Museum of Mathematics in New York, as well as leading the STEM curriculum at the Lower East Side Girls Club Maker Space. Prior to co-founding Tessellate, Emily was the Director of Immersive and Activity Design at ESI Design. Her projects have integrated hands-on games, participatory group activities, dynamic data visualization, and user-friendly toolsets. As a designer who applies her approach broadly, she was recently the keynote speaker for the PSFK 2016 Future of Retail conference. Currently Emily is a resident at New Inc innovating a new model for mobile museum experiences.
Emily earned an MPS in Interactive Telecommunications from New York University and a BA in Studio Art and Earth Sciences from Earlham College.
Bob Fouhy, Strategy Director
Bob’s approach is informed by over twenty-five years of experience in branding, integrated marketing and advertising for global and start up companies. Having worked on both sides of the aisle including positions in corporate marketing groups as well as small and large advertising agencies, he offers a unique and balanced perspective. He defines and formulates creative ways to solve business challenges, capitalize on business opportunities, and articulate brand identity to meet consumer needs and desires.
As a dynamic, seasoned marketing executive, his experience working with high profile brands includes Sephora, Banana Republic, Turner Classic Movies, Coach, Tommy Hilfiger, Chico’s, LL Bean and Timex. In his most recent position, he established global brand and consumer marketing strategies for thirty-five product categories in over one hundred countries as SVP of Global Marketing for Calvin Klein. Bob ensured proper positioning and effective communication programs across all consumer touch points, driving sales through retail, wholesale, and e-commerce. He embodies the passionate brand steward with a broad understanding of market dynamics, consumer behavior and the multitude of changing influences on brand marketing strategy. Bob is a graduate of the College of the Holy Cross with a BA in English Literature.
Joe Karadin, Co-founder, Physical Design
Joe creates impactful experiences within the built environment. A highly experienced architect and exhibit designer, he has more than eighteen years of experience in immersive environmental design. Joe leads multidisciplinary design teams on projects as diverse as branded retail environments, museum exhibits, corporate environments and media architecture installations. His passion is exploring new ways of creating, communicating, and producing physical and digital design to shape experiences. His design practice focuses on the complex interconnections between content, experiential narratives, and spatial arrangements.
Prior to co-founding TESSELLATE, Joe was the Director of Physical Design at ESI Design. His tenures at major firms include Thinc Design, Interbrand, and Lippincott. He has won several awards and distinctions for his work on the AT&T Global Network Operations Center, the Edward M. Kennedy institute, the Studio Xfinity retail store, and as a finalist for his design of the World Trade Center Memorial. His designs span a great spectrum of creative and practical components including a multifaceted exhibition of technology and culture for Johnson and Johnson in Beijing and a several story living rainforest for the California Academy of Sciences. Currently Joe is a resident at New Inc innovating a new model for mobile museum experiences.
Joe teaches as an adjunct instructor of Exhibit Design at FIT in New York City and graduated from Cornell University with a Bachelor of Architecture.